GMV Goal Calculator

The only TikTok Shop GMV calculator built on the full 6-stage recruitment funnel — including ghost rates, power law video distribution, and the 3× volume reality that benchmarks don't tell you.

Currency

Your target

Monthly GMV Target ($)iRevenue you want to generate on TikTok Shop this month.

Product CategoryiAuto-fills AOV and CVR benchmarks.

Average Order Value ($)iAuto-filled from category — adjust if you know your actual AOV.

Affiliate Commission Rate (%)iBelow 10% your product gets filtered out of creator searches. 2026 US average: 13%. Beauty/fashion needs 15–25% to compete.

Daily Spark Ads BudgetiBoosting top affiliate videos is the fastest path to GMV. Leave $0 for pure organic. Conservative ROAS: 2.5×.

$/day

Content strategy

What kind of content will your affiliates mainly make?iSingle biggest factor in CVR. BOF content converts 3–10× more than TOF.

Affiliate sampling

Sample cost per affiliate ($)iProduct cost per affiliate sent product. Affiliates post more reliably when they have it in hand. Budget $15–$40.