Price Point Optimizer

Compare up to 3 price points side by side. Each gets its own volume estimate — because selling 300 units at $19.99 is very different from selling 80 units at $39.99. The tool declares a winner based on total monthly profit.

Currency

🎉 I'm a new seller (first 30 days)

Overrides referral fee to 3% for your first 30 days from first sale

Shared costs — apply equally to all price points

Product Cost / COGS ($)iWhat you pay per unit to source or manufacture.

TikTok Referral Fee (%)iStandard 6%. New seller promo = 3%. Applied on selling price minus seller discount.

Affiliate Commission (%)iCreator's cut per sale. Applied on effective price (after discount).

Shipping Cost ($)iPer order carrier cost. Disabled when FBT is on.

Packaging Cost ($)iBox, mailer, inserts per unit. Set to $0 if using FBT.

Ad Spend / GMV MaxiToggle % of effective price (GMV Max rate) or flat $ per order (daily spend ÷ daily orders). % mode applies separately to each price point.

Return Rate (%)i% of orders returned. Auto-calculates COGS loss and Refund Admin Fee (20% of referral fee, capped $5).

Creator Gifting / Samples ($)iAmortized per unit. E.g. $300 gifted ÷ 150 sales = $2/order.

Using Fulfilled by TikTok (FBT)?

Price points — enter each separately

Each price point needs its own selling price, seller discount, and expected monthly order volume. Volume at $19.99 is different from volume at $39.99.

Price Point 1 —

Selling Price ($)

Seller Discount ($) optional

Expected Monthly Orders iHow many units per month do you expect to sell at this specific price? Lower prices typically convert more volume.

Price Point 2 —

Selling Price ($)

Seller Discount ($) optional

Expected Monthly Orders iHow many units per month do you expect to sell at this specific price? Lower prices typically convert more volume.

Price Point 3 —

Selling Price ($)

Seller Discount ($) optional

Expected Monthly Orders iHow many units per month do you expect to sell at this specific price? Lower prices typically convert more volume.