Profit Margin Calculator

See your real profit after every TikTok Shop fee — line by line, live. Built for VC decks and daily decisions alike.

Currency

🎉 I'm a new seller (first 30 days)

TikTok's new seller promo overrides referral fee to 3% for your first 30 days from first sale

Core numbers

Selling Price ($)iThe price your customer pays. Every fee is calculated from this number.

Product Cost / COGS ($)iWhat one unit costs you to source or manufacture. Your landed cost before any shipping.

Shipping Cost ($)iWhat you pay the carrier per order. Disabled when FBT is on — TikTok handles shipping.

TikTok Referral Fee (%)iPlatform cut per order. Standard US rate is 6%. New seller promo = 3% for first 30 days.

Affiliate & ads

Affiliate Commission (%)iCreator's cut per sale. E.g. $30 × 15% = $4.50 to the creator.

Ad Spend / GMV MaxiToggle % (GMV Max rate e.g. 15%) or flat amount per order (daily spend ÷ daily orders).

Optional deductions

Return Rate (%)i% of orders returned. Auto-calculates: COGS loss + Refund Admin Fee (20% of referral fee, capped $5) + FBT return handling if applicable.

Return Shipping Cost ($)iCost per returned unit. For FBT, split depends on your SPS tier — set below. For self-ship, full cost is yours.

Seller Discount iCoupon or discount you fund. Toggle flat amount or % of selling price.

Packaging Cost ($)iBox, mailer, tape, inserts per unit. Set to $0 if using FBT — TikTok handles packaging.

Creator Gifting / Samples ($)iAmortized sample cost per unit sold. E.g. 10 units × $30 = $300 ÷ 150 sales = $2/order.

Using Fulfilled by TikTok (FBT)? iTikTok handles storage, packing AND shipping. Your carrier cost is removed and replaced by the FBT fee.